Building Stakeholder Trust in Artificial Intelligence

Unlock the Value of AI Through Trust

Artificial Intelligence (AI) has the potential to transform industries and usher in a new era of efficiency, productivity, and personalized products and services. But it requires customers and the general public to trust AI.

Explore the research and insights into the different levers that impact the public's trust in AI in Darden's latest white paper, Building Stakeholder Trust in Artificial Intelligence. Featuring insights from Professors Rajkumar "Raj" Venkatesan, Luca Cian and Roshni Raveendhran, this paper examines how data privacy regulations impact investments in AI start-ups, consumer perceptions of faulty AI in the public sector, and the psychological implications of AI technologies in the workplace.

Key insights include:

• Privacy regulations can incentivize companies to focus on delivering superior customer value through personalized products and services.
• Premature deployment of untested AI technologies may deter consumers from accessing essential services and erode trust in the government.
• To preempt potential pushback against new technology, organizations should be transparent about how and why they plan to implement AI tools.

^{This paper was developed as part of the Artificial Intelligence Initiative, a joint project of the Batten Institute for Entrepreneurship, Innovation and Technology and the Institute for Business in Society at the University of Virginia Darden School of Business.}