Leadership Communication: Crafting a Strategic Narrative

Darden Ideas to Action Leader Series
Darden Sands Family Grounds in Rosslyn, Virginia

Join Darden Executive Education for our upcoming Darden Ideas to Action Leader Series masterclass, designed to provide new perspectives for ongoing challenges facing managers and leaders today.

Led by Professor June West & Steve Soltis
8–9 May 2019

Early-Bird Price Extended (register by 8 April) — $995
Regular Price (register by 30 April) — $1,195

PLEASE NOTE: Registration has closed for this program

Today’s leaders face increasing demands and challenges brought about by disruptive global markets; a diverse, multi-generational workplace; and the proliferation of social media. Senior executives must communicate effectively to a variety of stakeholders to gain alignment, execute strategy, and promote and protect the organization’s (and their own personal) brand. Communicating with clarity and concision can become a competitive advantage in this global environment of ever-growing cultural and technological complexity.

Develop a solid grounding in the theory and practice of specific skills required to be an effective communicator, ultimately achieving both organizational and personal goals.

Outcomes and Impact

  • Frame messages for multiple constituencies in order to persuade effectively at every level
  • Diagnose communication problems, institutional sources of conflict and promote cultural climates which effectively manage disputes
  • Utilize effective approaches to collaborative decision making
  • Craft a compelling story to engage stakeholders in your cause
  • Explore effective communication strategies during disruption or crisis

Who Should Attend

This masterclass is designed for mid to senior level leaders who need to communicate effectively to internal and/or external audiences to achieve desired results that advance their professional success.



Developed to meet the needs of professionals who are always on the move, Darden Executive Education's Ideas to Action Leader Series 2-day "bootcamps" are:

  • Accelerated - Between interactive workshop sessions and lively group discussions around your specific issues, you get an intense learner-centered experience in just 2 days.
  • Accessible - Hosted at our new Darden Sands Family Grounds in Rosslyn, VA, these events are designed to make it easy for local professionals and travelers alike to join us at a global epicenter for growth and innovation.
  • Applicable - Featuring topics, challenges, and opportunities that are relevant in our fast changing global market, you are sure to find a Leader Series masterclass that speaks to your personal development or organizational needs. And, while collaborating with leaders from other organizations and industries, you'll discover fresh insights that will lead to ideas and solutions you may not have imagined.

Our faculty and staff are excited to collaborate on this opportunity to engage and interact with our valued clients, alumni, and colleagues.


June West
Associate Professor of Business Administration

Professor West is an expert in organizational communication. She serves as a University faculty liaison to the FBI National Academy in Quantico, VA, and is an adjunct faculty member at the Federal Executive Institute. West also directs a Darden faculty team that teaches in the summer orientation program for the Secretary of Defense Corporate Fellows program that places active-duty military officers in corporations for a one-year fellowship. As a communication consultant, West has worked with executives in a variety of organizations, universities and public school districts.



Steve Soltis
Adjunct Lecturer


Soltis is a senior advisor with MAS Leadership Communication, a company he formed in 2017 with partners Ken Askew and Charles McNair. He has recently joined the Darden team as an executive-in-residence, teaching management and leadership communication. Soltis retired from The Coca-Cola Company, where he led both executive and internal communication for 11 years. In that role, he served as the lead communication strategist for Chairman and CEO Muhtar Kent, and was responsible for all of his executive speeches, town halls, videos, press briefings, correspondence and external and internal appearances.


Your participation in each masterclass will help you build new insights around current and emerging issues, to help expand your leadership capabilities and enable you to tackle challenges with a fresh perspective. By combining sessions with Executive Education open programs, participants can earn a Darden Certificate in Management. Each session counts as half a credit toward a certificate. Participants qualify for a certificate by completing four credits within a four-year period.


Darden recommends several hotels in the area near the Sands Family Grounds:

Hyatt Centric Arlington
1325 Wilson Boulevard, Arlington, Virginia, 22209
Tel: +1 703 525 1234

Le Méridien Arlington
1121 North 19th Street, Arlington, VA 22209
Telephone: +1-703-351-9170

Marriott Key Bridge
1401 Lee Highway, Arlington, VA 22209
Telephone: +1-703-524-6400

Holiday Inn Rosslyn at Key Bridge
1900 North Fort Myer Drive, Arlington, VA 22209
Telephone: +1-703-807-2000

UVA Darden Sands Family Grounds
1100 Wilson Boulevard
Arlington, VA 22209