WELCOME TO THE DARDEN LEARNING COMMUNITY.
We hope you are enjoying studying Marketing Analytics online with Professor Raj Venkatesan, a member of the top-ranked faculty at the University of Virginia Darden School of Business. We would like to welcome you to Darden's learning community—a network of educators, students, and business and organizational leaders from around the world.
As a student in our online Marketing Analytics course, we think you will enjoy reading our new Marketing Analytics e-book, featuring several articles by Professor Venkatesan, covering these topics:
Translating Big Data Into Action
The Endgame Of Marketing Analytics: From Data to Spend to Profit
Marketing to Woo Customers
To access your free copy of the Marketing Analytics e-book and to stay up to date on the latest news, events and thought leadership content from Darden, please complete the simple form on the right.
Download your free e-book, Marketing Analytics, culled from the research of the Darden School of Business faculty.